Trust your amazing brain

I saw this image and it reminded me of what it’s like, sometimes, on a research project. Every group is a little (or a lot) different, people in the back room are confused, panic starts to set in

But experience has shown us time and again that understanding and clarity always comes, if we relax, consider different angles and remember that our brains are amazing and always get there in the end. #mrx #research #experience #analysisskills #dontpanic

Maddy Morton

Maddy is Director of Lucid. She has been described as a 'maestra' with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising at Ogilvy and BBH and then worked at the Arts Council, English National Opera, AEA consulting and Stimulating World Research before setting up Lucid.

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