We think this is a pretty cool expression of what our work as insight consultants is often about:
Working out from what people say and do (or show us in other ways) what’s really going on. The deeper emotional and psychological truth behind the also-true, observable evidence.
It’s challenging, but we love doing it
Maddy is Director of Lucid. She has been described as a ‘maestra’ with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising at Ogilvy and BBH and then worked at the Arts Council, English National Opera, AEA consulting and Stimulating World Research before setting up Lucid.