Communication
Latest
We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.
The Realness Rebound
Why people are craving genuine experiences – and what brands should do about it “It just feels fake. I have a hard time believing all this stuff.” We
Better creative / comms research
Lucid People does a lot of creative / comms qual. Some would say it’s our specialism, and we get lots of client feedback telling us how
Power of post-binary brands
“I’d forgotten how much he EATS!” Said Lucid’s Catherine Horner the other day, about her teenage son having hoovered everything in the fridge and cupboards.
The magic of mirror neurons
Crossing your legs. Touching your chin. Leaning back in your chair. Ever noticed how, when you really get on with someone, you naturally start to mimic
Why brand ‘problems’ are a problem
Getting pushback in qual when an insight statement expresses a negative feeling or ‘problem’ is nothing new. This has always happened sometimes, or with some people.
Lucid Team news
We are delighted to announce that Catherine Horner has been appointed Managing Director of Lucid, marking a significant step in the company’s growth and development Catherine’s