Communication
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We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.

Lucid Team news
We are delighted to announce that Catherine Horner has been appointed Managing Director of Lucid, marking a significant step in the company’s growth and development Catherine’s

A new wave of kindness
In the first few weeks or months of a new year, it’s often difficult to escape conversations about new year resolutions or general commitments to turn over

Is the group effect a bad thing?
I’ve been thinking a lot recently about the ‘group effect’. As a collective noun, there is sometimes negativity around the word ‘group’. We tend to think

Great comms through metaphor
Recently, we’ve seen concepts like hygge and fika becoming well known in British culture. They’re great examples of single words that capture an experience or feeling

Using movement to access emotion
As the saying goes, you can’t just talk the talk. You’ve got to walk the walk too. So, it’s confession time … until recently, I’ve been

Lucid’s seasonal charity donation
Every year, instead of sending Christmas cards and gifts, Lucid donates to a cause close to our hearts. This year we’ve chosen local food bank Balfour Mutual