Communication
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We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.
‘Mental load’ and permissive brands
‘Mental load’ keeps coming up in our research these days. It’s not new, of course; we’ve been hearing for ages about the stress, not just of
“Lucid are true business partners”
We’re feeling very proud of feedback from a client that we are ‘true business partners’ (hence why they keep coming back to us). We’re told our
Lucid qual + semiotics case study
Lucid kicked off AURA’s September events schedule last week with a webinar on how we advised Shiseido on how to succeed in the UK, using our unique
Can ‘simplicity’ be premium
One way or another, we’ve looked at simplicity often in our research. On the level of broad cultural tensions, life these days is complex and over-filled for so
Taking the time you need
I had the privilege of travelling in Costa Rica recently, which has long been on my bucket list and by far exceeded what I hoped it
The pull of the past: how to respond?
We’re hearing a lot in our research these days about people looking back with affection, nostalgia and yearning for days gone by – when life was