Communication
Latest
We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.
Taking the time you need
I had the privilege of travelling in Costa Rica recently, which has long been on my bucket list and by far exceeded what I hoped it
The pull of the past: how to respond?
We’re hearing a lot in our research these days about people looking back with affection, nostalgia and yearning for days gone by – when life was
4 reasons not to ask ‘why?’
Quant is about the what and qual is about the why, right? So it might seem odd for someone who works in qual insight to say:
Are people telling the truth?
This is an interesting list from the world of forensic science, of ways to spot that someone is lying (parents whose kids say ‘it wasn’t me
Learning from expert negotiators
I listened to a fascinating episode of BBC Woman’s Hour over the weekend about negotiation (from 1st Jan – I’d recommend listening, available here – https://www.bbc.co.uk/sounds/play/m001ts51).
You are not your consumer
Two clients in as many weeks have told us there have been so many new people in their team that many have never really spoken to