Thinking

Maddy began her career in advertising agencies Ogilvy and BBH and then worked in marketing at the Arts Council and English National Opera, and was a senior consultant at AEA consulting and Stimulating World Research before setting up Lucid. She has been described as a ‘maestra’ with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression.

Catherine began her career in insight at TNS and Team Research Consultancy before moving into advertising planning at Euro RSCG Wnek Gosper (HAVAS) and strategy at retail consultancy 20/20. She then returned to insight, working independently and with Lucid, then as Insight Director at Brand Dynamics, before re-joining Lucid. She is an insightful, sharp thinker who loves to help transform brands with fresh thinking and is Lucid’s digital lead.

Kay began her career at The Foreign Office and Procter & Gamble before moving into insight at One World and Stimulating World. She then moved client-side and was Head of Insight and Head of Marketing at Allied Domecq and Pernod Ricard respectively, before joining Lucid. She possesses real wisdom, clarity, pragmatism and marketing nous, speaks fluent French and also leads our international work.

Adam began his career in advertising as a planner at TBWA\London, before moving into research to became Insight Director at 2CV and then at strategic research and planning consultancy, Incite Marketing and Planning. He brings rigorous methodological expertise and strong creds in translating insight into strategy. He also speaks fluent Spanish and runs Lucid’s Spanish speaking work.

Nick is a highly experienced and expert Commercial Semiotician and Cultural Analyst, lecturer in Cultural Anthropology at UCL and founder of semiotics and brand strategy agency, The Answer. He works with Lucid using a seamless, fully-joined-up ‘Double Helix’ approach to provide combined qualitative insight and semiotic / cultural analysis that is clear, strategic and actionable in a business context – particularly useful for projects with strong visual dimension.

Simone began her career in advertising, working both agency and client-side across multiple brands and progressing to co-owner of a digital agency. Her background covers business strategy, business development, marketing and client service, and she also recently studied interior architecture so brings multiple perspectives on our clients’ business.

Joanna is Operations Director of Lucid. Unbelievably efficient and unflappable, she manages all the fieldwork and makes sure the office runs smoothly. Joanna worked with Maddy and Kay at Stimulating World Research before joining Lucid.