Thinking

Maddy is Director of Lucid. She has been described as a ‘maestra’ with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising agencies Ogilvy and BBH and then worked in marketing at the Arts Council and English National Opera, and was a consultant at AEA consulting and Stimulating World Research before setting up Lucid.

Kay is Lucid’s Associate Director and also leads our international work. She possesses real wisdom, pragmatism, strong marketing nous and also speaks fluent French. Kay began her career at The Foreign Office and P&G before moving into insight at One World and Stimulating World. She then moved client-side, working in insight and marketing at Allied Domecq and Pernod Ricard before joining Lucid.

Catherine is a Lucid Associate and our lead on digital methods. She is an insightful, sharp thinker who loves to help transform brands with fresh thinking. Catherine began her career in insight at TNS and Team Research Consultancy before moving into planning at Euro RSCG Wnek Gosper and strategy at retail consultancy 20/20. She then returned to insight, working independently and with Lucid, then as Insight Director at Brand Dynamics, before re-joining Lucid.

Joanna is Operations Director of Lucid. Unbelievably efficient and unflappable, she manages all the fieldwork and makes sure the office runs smoothly. Joanna worked with Maddy and Kay at Stimulating World Research before joining Lucid.