EQ + IQ for strategy power
There’s insights, and then there are the insights Lucid provide: going deeper into what people really mean, sifting through contradictions and complexity, and arriving at knowledge that has real impact and drives action
About us
We are global insight, brand and innovation consultants who fuse EQ + IQ to give you clear solutions that power better strategy. We unearth more emotional truth using innovative, neuroscience-based methods to find out what moves people’s hearts. Our smart, experienced team get your world. Their diverse backgrounds in marketing, advertising, brand consultancy, client-side insight and semiotics, bring outstanding expertise to every project, generating meaningful implications for your business.
Further
One of the very best qualitative research agencies I’ve seen in action. Clever, strategic, insightful
Our work
Your challenge is different to anyone else’s, so we work with you to match method to task and push the thinking. Based on neuroscience our multi-modal techniques (like movement and ‘clean questioning’) unearth the hidden emotions and metaphors that drive people’s experience / needs. Our team will help you define the perfect plan, applying the relevant methodologies in the most powerful way. When it’s right, we combine qual with semiotics for more rounded insight and even more practical recommendations.
We work globally, moderating ourselves in French and Spanish as well as English, and with trusted partners in other languages. We bring cross-market clarity and (if you need them) cross-border solutions, leading and contributing to every aspect of every project.
Tap into our positioning expertise, developed over many years of working in marketing and brand consultancy.
Innovate faster, more flexibly and more impactfully with our interactive / iterative innovation methods and clear, evidence-based recommendations.
Develop creative that is not just fresh, inspiring and impactful but also effective.
We are highly skilled in design and packaging, coming from our previous roles in strategy for design and retail.
Our ‘Double Helix’ approach provides concrete, easy-to-implement guidelines and guardrails for brand assets and comms.
Get under the skin of how people really perceive, engage and behave in your category, and benefit from our marketing expertise.
Gain sharp strategic insight with healthcare professionals or high-level / high net worth targets.
Engage your team and get closer to your target customers with our flexible, interactive Consumer Connects programme
Lucid People Sounding Board
Get regular access to consumer feedback on an ongoing basis, covering multiple topics
Clearer
Top-level expertise to make consumers talk, exceptional level of strategic mindset and presentation skills, and so great to work with. I really recommend them!
People
Backgrounds in advertising, marketing, brand consultancy, client-side insight, semiotics and cultural analysis make us powerful thinking partners and credible advocates with senior stakeholders. The people we propose are the people who work with you, so you get a team of experts from start to finish who are commercially aware and strategically astute.
Deeper
Latest
Power of post-binary brands
“I’d forgotten how much he EATS!” Said Lucid’s Catherine Horner the other day, about her teenage son having hoovered everything in the fridge and cupboards.
The magic of mirror neurons
Crossing your legs. Touching your chin. Leaning back in your chair. Ever noticed how, when you really get on with someone, you naturally start to mimic
Why brand ‘problems’ are a problem
Getting pushback in qual when an insight statement expresses a negative feeling or ‘problem’ is nothing new. This has always happened sometimes, or with some people.
Directional
Clients
We’re lucky to have great clients and proud of the long-standing relationships we’ve built. Brands we’ve worked with include: