Clear, smart strategic insight and innovation

One of the very best qualitative research agencies I’ve seen in action. Clever, strategic, insightful

About us

Lucid is a global insight, brand and innovation consultancy with a reputation for clarity and smart strategic thinking that moves brands further.

We have a dynamic, creative approach that helps us get more from people and our mixed backgrounds bring marketing expertise to identifying the implications beyond the findings.

We work with you to understand the people you want to connect with, unearth the insight you need and recommend a clear, action-oriented way forward.


There’s insights, and then there are the insights Lucid provide: going deeper into what people really mean, sifting through contradictions and complexity, and arriving at knowledge that has real impact and drives action

What we do

We work globally online and face-to-face, often mixing methods and working iteratively to push the thinking and leverage our expertise to reach the best insight ‘leaps’ and most robust outcomes.

Great stimulus is vital and we know how to get it right, so we work with clients to ensure it will aid not hinder, including helping to create insight statements, mood boards and concepts.

We use hallmark movement-based techniques when face to face to help people engage more naturally and fully and a range of other methods including video ethnography and image work.

Outputs vary on a needs basis and flex to fit the available time and budget, from a full presentation to a fast verbal ‘hot debrief’ followed by crisp, clear summary charts.


Top-level expertise to make consumers talk, exceptional level of strategic mindset and presentation skills, and so great to work with. I really recommend them!


The Lucid team have backgrounds in advertising, marketing, brand consultancy, client-side insight and futures work. Having been in the shoes of pretty much everyone round the table makes us powerful thinking partners and credible advocates with senior stakeholders.



We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.

Executive Research

Learning from expert negotiators

I listened to a fascinating episode of BBC Woman’s Hour over the weekend about negotiation (from 1st Jan – I’d recommend listening, available here –




We’re lucky to work with great clients and are proud of the long-standing relationships we’ve built with many of them. Brands we have worked with include