• Lucid

    Insight, brand and innovation consultants with a reputation for clarity and high-level strategic thinking

  

“In the 20+ years I’ve been working, they are the best company I’ve seen in action.”

Ann McCormack, Mondelēz

 

About

Lucid is an insight, brand and innovation consultancy with a reputation for clarity and high-level strategic thinking. We help brands and organisations better understand the people you want to connect with, unearth the insight you need and recommend a clear, business-sensible way forward.

We work alongside you, as part of your team. We have a dynamic, creative approach that helps us get more from people. And we always aim to build towards the future, ‘closing the loop’ for you, and bringing our marketing expertise to bear on identifying the implications beyond the findings.

 

“They are the benchmark by which we measure other agencies. They always provide a simple model or way of articulating the insight that sticks with you.”

Alex Ward-Booth, NHS formerly Danone Nutricia Early Life Nutrition

 

People

The Lucid team have backgrounds in advertising, marketing and brand consultancy, making us powerful thinking partners and credible advocates with senior stakeholders.

Maddy Morton

Maddy Morton

Director

maddy@lucidpeople.com
07710 946493
Kay Armstrong

Kay Armstrong

Associate Director

kay@lucidpeople.com
07801 945439
Rachel Clare

Rachel Clare

Associate (Agile Innovation)

rachel@lucidpeople.com
07887 984778
Joanna Herbert

Joanna Herbert

Operations Director

joanna@lucidpeople.com
07801 274423
  • Maddy Morton
  • Kay Armstrong
  • Rachel Clare
  • Joanna Herbert
  • Maddy Morton

    Director
    Maddy is Director of Lucid. She has been described as a 'maestra' with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising at Ogilvy and BBH and then worked at the Arts Council, English National Opera, AEA consulting and Stimulating World Research before setting up Lucid.

    maddy@lucidpeople.com - 07710 946493
  • Kay Armstrong

    Associate Director
    Kay is Lucid’s Associate Director and also leads our international work. She possesses real wisdom, pragmatism, strong marketing nous and speaks fluent French. Kay began her career at The Foreign Office and P&G before moving into insight at One World and Stimulating World. She then moved client-side, working in insight and marketing at Allied Domecq and Pernod Ricard before joining Lucid.

    kay@lucidpeople.com - 07801 945439
  • Rachel Clare

    Associate (Agile Innovation)
    Rachel is a Lucid Associate, leading our Agile Innovation work. She's a swift-minded, pragmatic strategist with a consultancy background. Rachel began her career in brand experience strategy, before moving into foresight with The Henley Centre/Futures consultancy. She then worked in marketing at The Body Shop and Zurich, and was an Associate with Big Green Door and Brand Genetics before joining Lucid.

    rachel@lucidpeople.com - 07887 984778
  • Joanna Herbert

    Operations Director
    Joanna is Operations Director of Lucid. Unbelievably efficient and unflappable, she manages all the fieldwork and makes sure the office runs smoothly. Joanna worked with Maddy and Kay at Stimulating World Research before joining Lucid.

    joanna@lucidpeople.com - 07801 274423
  • Maddy Morton
  • Kay Armstrong
  • Rachel Clare
  • Joanna Herbert


 

 

























 

Services

Lucid works in the UK and internationally. We are best known for our work in the areas of creative development / advertising / comms, packaging / design, brand positioning / equity / assets, and brand stretch / innovation (with a specialism in Agile Innovation). We also collaborate with semioticians and quantitative agencies.

 


  

“Lucid’s fresh approach has delivered inspirational and insightful research which has really helped to drive our organisation forward.”

Jacqui Souter, VisitScotland

 

Views

We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.

 

Do you mean agile or do you mean Agile?

Do you mean agile or do you mean Agile?

There’s a lot of talk about agile working these days (especially as we’ve all had to be very nimble since lockdown).

 

But there’s agile and there’s Agile. 

 

Read more

7 months on, 7 great things

7 months on, 7 great things

7 months on from lockdown 1 and the mad dash to make everything virtual overnight, as we head into lockdown 2 we find ourselves settled in a ‘new normal’ of online qual. 

Read more

Is sustainable packaging a selling point?

Is sustainable packaging a selling point?

To say that sustainable packaging comes up a lot in our work these days would be an understatement

Read more


 

…for more articles, please click here…

 

 

 

 





















Clients

We are lucky to work with some great clients and are proud of the long-standing relationships we’ve built with many of them. Brands we have worked with include:

 

AA
Actimel
Actionaid
Aptimil
Bare Minerals
Bassetts Vitamins
Belvita
Brains
Cadbury
Cowand Gate
Dairylea
Danone
Disney
Eurostar
Finish
Gaviscon
Glyndbourne
Green & Blacks
Harpic
Hula Hoops
Kenco
Laura Mercier
Mitie
McCoys
NHS
Omsco
Oreo
Philadelphia
Popchips
Pro2Go
Rightmove
Ritz
Scholl
Shiseido
Tassimo
Tearfund
Trebor
Tyrells
Visit Scotland
Vamousse
Veet
Which

 




Phone +
+44 (0) 1273 681 414
Email +
joanna@lucidpeople.com






16 Montpelier Street
Brighton, BN1 3DJ
United Kingdom