“In the 20+ years I’ve been working, they are the best company I’ve seen in action.”
Ann McCormack, Mondelēz
About
Lucid is an insight, brand and innovation consultancy with a reputation for clarity and high-level strategic thinking. We help brands and organisations better understand the people you want to connect with, unearth the insight you need and recommend a clear, business-sensible way forward.
We work alongside you, as part of your team. We have a dynamic, creative approach that helps us get more from people. And we always aim to build towards the future, ‘closing the loop’ for you, and bringing our marketing expertise to bear on identifying the implications beyond the findings.
“They are the benchmark by which we measure other agencies. They always provide a simple model or way of articulating the insight that sticks with you.”
Alex Ward-Booth, NHS formerly Danone Nutricia Early Life Nutrition
People
The Lucid team have backgrounds in advertising, marketing and brand consultancy, making us powerful thinking partners and credible advocates with senior stakeholders.




Services
Lucid works in the UK and internationally. We are best known for our work in the areas of creative development / advertising / comms, packaging / design, brand positioning / equity / assets, and brand stretch / innovation (with a specialism in Agile Innovation). We also collaborate with semioticians and quantitative agencies.
“Lucid’s fresh approach has delivered inspirational and insightful research which has really helped to drive our organisation forward.”
Jacqui Souter, VisitScotland
Views
We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.
Trust your amazing brain
I saw this image and it reminded me of what it’s like, sometimes, on a research project. Every group is a little (or a lot) different, people in the back room are confused, panic starts to set in
Not everyone works the same way
We’ve been having lots of conversations lately about how the education system fails too many young people because it expects everyone to operate in the same way. One of the few benefits of lockdown was to highlight this, and we know of several young people who have stepped out of the mainstream to learn in a way that better matches who they are, and what they need.
Lucid sponsors CHOMP at Fabrica
This post comes to you with warmest wishes for 2022 from all at Lucid.
Because we strongly believe that creativity really matters (and we’re not just saying that) and because child food poverty is a travesty, we are sponsoring a year of CHOMP at Fabrica.
Clients
We are lucky to work with some great clients and are proud of the long-standing relationships we’ve built with many of them. Brands we have worked with include:










































16 Montpelier Street Brighton, BN1 3DJ United Kingdom