“In the 20+ years I’ve been working, they are the best company I’ve seen in action.”
Ann McCormack, Mondelēz
About
Lucid is an insight, brand and innovation consultancy with a reputation for clarity and high-level strategic thinking. We help brands and organisations better understand the people you want to connect with, unearth the insight you need and recommend a clear, business-sensible way forward.
We work alongside you, as part of your team. We have a dynamic, creative approach that helps us get more from people. And we always aim to build towards the future, ‘closing the loop’ for you, and bringing our marketing expertise to bear on identifying the implications beyond the findings.
“They are the benchmark by which we measure other agencies. They always provide a simple model or way of articulating the insight that sticks with you.”
Alex Ward-Booth, NHS formerly Danone Nutricia Early Life Nutrition
People
The Lucid team have backgrounds in advertising, marketing and brand consultancy, making us powerful thinking partners and credible advocates with senior stakeholders.




Services
Lucid works in the UK and internationally. We are best known for our work in the areas of creative development / advertising / comms, packaging / design, brand positioning / equity / assets, and brand stretch / innovation (with a specialism in Agile Innovation). We also collaborate with semioticians and quantitative agencies.
“Lucid’s fresh approach has delivered inspirational and insightful research which has really helped to drive our organisation forward.”
Jacqui Souter, VisitScotland
Views
We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.
Do you mean agile or do you mean Agile?
There’s a lot of talk about agile working these days (especially as we’ve all had to be very nimble since lockdown).
But there’s agile and there’s Agile.
7 months on, 7 great things
7 months on from lockdown 1 and the mad dash to make everything virtual overnight, as we head into lockdown 2 we find ourselves settled in a ‘new normal’ of online qual.
Is sustainable packaging a selling point?
To say that sustainable packaging comes up a lot in our work these days would be an understatement
Clients
We are lucky to work with some great clients and are proud of the long-standing relationships we’ve built with many of them. Brands we have worked with include:










































16 Montpelier Street Brighton, BN1 3DJ United Kingdom