Clear, smart strategic insight and innovation
One of the very best qualitative research agencies I’ve seen in action. Clever, strategic, insightful
About us
Lucid is a global insight, brand and innovation consultancy with a reputation for clarity and smart strategic thinking that moves brands further.
We have a dynamic, creative approach that helps us get more from people and our mixed backgrounds bring marketing expertise to identifying the implications beyond the findings.
We work with you to understand the people you want to connect with, unearth the insight you need and recommend a clear, action-oriented way forward.
Further
There’s insights, and then there are the insights Lucid provide: going deeper into what people really mean, sifting through contradictions and complexity, and arriving at knowledge that has real impact and drives action
What we do
We work globally online and face-to-face, often mixing methods and working iteratively to push the thinking and leverage our expertise to reach the best insight ‘leaps’ and most robust outcomes.
Great stimulus is vital and we know how to get it right, so we work with clients to ensure it will aid not hinder, including helping to create insight statements, mood boards and concepts.
We use hallmark movement-based techniques when face to face to help people engage more naturally and fully and a range of other methods including video ethnography and image work.
Outputs vary on a needs basis and flex to fit the available time and budget, from a full presentation to a fast verbal ‘hot debrief’ followed by crisp, clear summary charts.
We do a lot of work on positioning – particularly re-positioning, when change is needed.
We help you innovate in a faster, more agile, more adaptive way, guided by insight and our experience and skills in foresight, strategy and innovation.
Having worked in advertising means we’re often asked to help clients with comms development.
We are highly skilled in design and packaging, coming from our previous roles in strategy for design and retail.
We’re often asked to help clients get under the skin of how people perceive and engage in their category, or one they want to enter.
We’ve worked with notable organisations (even nations) on the attitudes of businesses to what they offer.
A number of clients have engaged us to bring our energy, facilitation and engagement skills to internal work.
When working cross-market, rather than commissioning local partners to do the work and synthesising their findings, we lead and actively take part in all aspects of the project.
Clearer
Top-level expertise to make consumers talk, exceptional level of strategic mindset and presentation skills, and so great to work with. I really recommend them!
People
The Lucid team have backgrounds in advertising, marketing, brand consultancy, client-side insight and futures work. Having been in the shoes of pretty much everyone round the table makes us powerful thinking partners and credible advocates with senior stakeholders.
Deeper
Views
We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.
The Lucid way to smarter, better international research
Chatting with a client recently, we discovered they didn’t realise we ‘do’ international research, so we thought we’d share what we offer and why clients tell
Finding direction for the modern male
With some prominent alpha males (I’m sure you know who I mean) coming under fire for undesirable forms of old-school ‘male bravado’ – not to mention outright
In praise of mixed methods
A few weeks ago, I wrote about how all qual methods have different pros/cons and different people give of their best in different settings. This is
Directional
Clients
We’re lucky to work with great clients and are proud of the long-standing relationships we’ve built with many of them. Brands we have worked with include