The BPS knocks it out of the park on the ‘reassuring things to know as we struggle to face the return to hard work in January’ front. It seems that we humans actually PREFER tasks that require significant mental effort to doing nothing OR a simple task
Maddy is Director of Lucid. She has been described as a ‘maestra’ with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising at Ogilvy and BBH and then worked at the Arts Council, English National Opera, AEA consulting and Stimulating World Research before setting up Lucid.