Lucid kicked off AURA’s September events schedule last week with a webinar on how we advised Shiseido on how to succeed in the UK, using our unique ‘Double Helix’ approach to combining qual with semiotics to refine brand positioning without reinventing existing assets.
The case study explains how the overlapping areas between semiotics and qual are where the juiciest insights are often found, shares some of those insights and describes how they informed our recommendations to Shiseido.
AURA members who couldn’t make it on the day can catch up now with the recording and presentation deck on the Knowledge Hub
🔗 https://lnkd.in/eyHaWwuk
If you are a member but would love to attend events like this you can try AURA for free here 🔗 https://lnkd.in/e5vwTg6x
Maddy is Director of Lucid. She has been described as a ‘maestra’ with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising at Ogilvy and BBH and then worked at the Arts Council, English National Opera, AEA consulting and Stimulating World Research before setting up Lucid.