We’re feeling very proud of feedback from a client that we are ‘true business partners’ (hence why they keep coming back to us).
We’re told our smart thinking and actionable recommendations set us apart, but we’ve been reflecting on what more we bring to the table beyond the standard insight offer.
It may be news to many of you that we are often asked to develop insight frameworks. We love the opportunity to do this, using insight from work we’ve done on the brand, drawing on the knowledge we have of people and cultural trends / truth more broadly and leveraging our marketing and comms / advertising backgrounds. This combination ensures we can define an insight framework that is true to the consumer and the market context as well as a strong and differentiated jumping off point for the brand.
So next time you are developing your brand strategy, talk to us. We’d be more than happy to help you get it right.
To hear more or discuss, do get in touch by emailing catherine@lucidpeople.com
Catherine is a Lucid Associate and our lead on digital methods. She is an insightful, sharp thinker who loves to help transform brands with fresh thinking. Catherine began her career in insight at TNS and Team Research Consultancy before moving into planning at Euro RSCG Wnek Gosper and strategy at retail consultancy 20/20. She then returned to insight, working independently and with Lucid, then as Insight Director at Brand Dynamics, before re-joining Lucid.