We have recently been asked to debrief findings face to face which is a pretty rare occurrence in these post Covid days, when the default post Covid has been to deliver our findings virtually. Being physically present takes longer out of everyone’s day of course, but the benefits are quite startling. Our experience is that it generates more debate and a significantly deeper level of questioning, helping the teams involved to really get under the skin of the insights. In summary, it’s more thought provoking for all involved and we all left the debriefs feeling the projects had taken a much bigger step forward than if we’d all been sitting isolated at our desks. Plus it was lovely to see so many of our clients’ faces again. Virtual meetings have a great many benefits, but there are times when being face to face can make a real difference.
Kay is Lucid’s Associate Director and also leads our international work. She possesses real wisdom, pragmatism, strong marketing nous and also speaks fluent French. Kay began her career at The Foreign Office and P&G before moving into insight at One World and Stimulating World. She then moved client-side, working in insight and marketing at Allied Domecq and Pernod Ricard before joining Lucid.