Communication

“I’d forgotten how much he EATS!”   Said Lucid’s Catherine Horner the other day, about her teenage son having hoovered everything in the fridge and cupboards.

Crossing your legs. Touching your chin. Leaning back in your chair. Ever noticed how, when you really get on with someone, you naturally start to mimic

Getting pushback in qual when an insight statement expresses a negative feeling or ‘problem’ is nothing new. This has always happened sometimes, or with some people.

We are delighted to announce that Catherine Horner has been appointed Managing Director of Lucid, marking a significant step in the company’s growth and development Catherine’s

In the first few weeks or months of a new year, it’s often difficult to escape conversations about new year resolutions or general commitments to turn over

I’ve been thinking a lot recently about the ‘group effect’. As a collective noun, there is sometimes negativity around the word ‘group’. We tend to think