We are delighted to announce that Catherine Horner has been appointed Managing Director of Lucid, marking a significant step in the company’s growth and development
Catherine’s background includes advertising strategy / planning and retail consultancy as well as insight, and she is a force to be reckoned with in terms of the quality of her thinking. Since returning to Lucid just under 2 years ago, she has also worked hand in hand with Founder & CEO Maddy Morton, increasingly taking a leading role both on projects and within the company and we felt it was high time to formalise this
Those of you who know Catherine already will be aware how brilliant she is (and those of you who don’t, well what are you waiting for? 😀 )
We are very pleased about this, both professionally and personally, and we know Catherine will do a fantastic job
Thank you, Catherine, for all you have done so far, congratulations on your promotion and here’s to all the exciting things that are to come!

Maddy is Director of Lucid. She has been described as a ‘maestra’ with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising at Ogilvy and BBH and then worked at the Arts Council, English National Opera, AEA consulting and Stimulating World Research before setting up Lucid.