Good news if you’re not feeling very creative right now (or don’t think you’re a ‘creative person’)
Apparently using cognitive reappraisal can lead to greater creativity, especially for those who are not particularly creative thinkers.
Many of us probably already know about cognitive reappraisal (reinterpreting or reframing the meaning of an emotional situation to change your emotional response to it) from CBT, but how cool is it that it can be used not just for emotional problem-solving but also for enhancing creativity?
I’m going to give some thought to how we can use this in co-creative workshops, whether internally with client teams or with consumers
Watch this space 🙂
Maddy is Director of Lucid. She has been described as a ‘maestra’ with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising at Ogilvy and BBH and then worked at the Arts Council, English National Opera, AEA consulting and Stimulating World Research before setting up Lucid.