Privacy Policy

Lucid People (UK) Ltd: Privacy Policy

This privacy policy concerns the organisation, the existing website and online applications linked to Lucid People (UK) Ltd (also known as Lucid People).

Commitment To Privacy

Lucid People take privacy seriously. To better protect privacy, we provide this notice explaining our information practices and the way information is collected, stored and used.

Research project data

We may collect the following personal data during the process of each research project:

o Personal data transferred by our sub-processors (recruitment agency/recruiters) e.g. your name, postcode, phone number, email address, occupation, age and gender

o ‘Sensitive’ personal data. Due to the nature of some market research projects we may need to process ‘sensitive’ personal data about you. By this we mean personal data such as your ethnic heritage, sexual orientation, religious beliefs or beliefs of a similar nature, your physical or mental health or trade union membership. You would always be told the reason for being asked these questions and your participation is always optional

o Other personal data that we require to fulfil the quotas for some market research projects e.g. whether you have children

o Incentive payment information. The personal information given in relation to this will be destroyed once the payment has been made. We do, however, retain a record of the payment for a period of 7 years to comply with HMRC legal requirements

How Information is used

Email addresses and phone numbers are only used when they have been given to us. These contact methods are not used for any other purpose outside of the research project and are not shared with outside parties.

The information we collect to fulfil our market research projects is used specifically for that project and not for any other purpose, unless agreed in advance with you.

We never use or share the personally identifiable information provided to us without also providing you an opportunity to opt out or otherwise prohibit such uses.

We use the personal data we collect about you for our legitimate interests which include some or all the following:

o To make sure you receive the incentive payment for your participation in the research

o To reply to and deal with any questions, suggestions or issues you have contacted us about.

o To respond to any social media posts or other public comments you might make, whether they are directly to us or about us.

o To protect you and our business from any potentially criminal behaviour, including fraud

o For internal monitoring and training purposes to check and improve the way we handle our communications

Lucid People also process your personal data under the following lawful bases:

o Legitimate interests – to conduct genuine market research and manage research projects.

o Consent – where we ask for sensitive (“special category”) data, participation is voluntary and based on your explicit consent, which you may withdraw at any time.

o Legal obligation – to retain incentive payment records for HMRC purposes.

Data Security and change to Privacy Policy

To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect.

Data Controller Details
Lucid People (UK) Ltd
16 Montpelier Street, Brighton, BN1 3DJ, UK.
Email: joanna@lucidpeople.com
Data Controller: Joanna Herbert

We may update our Privacy Policy from time to time.

Lucid People is registered with the Information Commissioners Office (ICO) for the purpose of processing personal data, the registration reference is Z1839863.

Lucid People is a member of the MRS (Market Research Society) and Lucid People adheres to the MRS Code of Conduct.

GDPR – General Data Protection Regulation – came into force on 25.05.18

The six principles are, that any data must be:

1. Processed lawfully, fairly and in a transparent manner

2. Collected for the specified explicit and legitimate purposes and not further processed.

3. Adequate, relevant and limited to what is necessary in relation to the purposes for which it is processed

4. Accurate and where necessary, kept up to date; every reasonable step must be taken to ensure that inaccurate personal data is erased or rectified without delay

5. Kept in a form which permits identification of data subjects for no longer than is necessary.

6. Processed in a manner that ensures appropriate security of the personal data

A consumer/member of the public has individual rights (with any company) to access any data they may hold about you, they have the right for data to be rectified, erased or restricted.

You have the following rights under UK GDPR:

o Access to your data

o Rectification of inaccurate data

o Erasure of your data

o Restriction of processing

o Objection to processing based on legitimate interests

o Data portability (where applicable)

o Withdrawal of consent at any time (where consent is the lawful basis)

o Right to lodge a complaint with the ICO: www.ico.org.uk

Retention Policy

We have a retention policy that we abide by, and only store necessary information for a limited amount of time, which is between 6 – 12 months from completion of a project. This is to enable us to meet the requirements of our research projects and abide by the Market Research Society’s Code of Conduct.

Lucid People (UK) Ltd website

Our website does not use cookies or tracking technologies.

Respondents

Lucid People conducts market research with the general public.

Market Research gives consumers the opportunity to give your opinions and feedback about services, products or concepts covering many different topics. The insights that are generated are vital in the manufacturing, service and marketing process and can shape the way a product is designed, developed or advertised and the customer service received. Market Researchers are curious about people’s opinions and ask questions.

The purpose is always for genuine market research – we are not trying to sell anything to participants. The answers you give us are completely confidential, used for market research purposes only. We may use your first name, contact details and your responses to the market research with third party companies who have commissioned the market research that you take part in, however it will be limited to what is absolutely necessary for the project and not for any other purpose. All third-party suppliers (such as recruitment partners) are required to comply with UK GDPR and act only on our instructions. They are not permitted to use your data for their own purposes. We will also seek your permission before passing on contact details or personal information. Any data will be transferred and stored securely in line with GDPR regulations. We will always be fully transparent in what we are asking you to do and how the information will be used.

We do not use your data for marketing, sales, or any non-research purpose and we do not sell personal data.

Data Breaches
Should a data breach occur that poses a risk to your rights and freedoms, we will notify you and the ICO in accordance with UK GDPR.

Should you have any questions or concerns about this policy, please email: joanna@lucidpeople.com