Movement
Lucid are true and highly valued thinking partners. Their enthusiasm, experience and expertise has been key to unlocking strategic, consumer-centric and actionable insights, providing clarity and direction for the business … I could not recommend them enough
Our work
Come to us for clear, strategic roadmaps for brand positioning / equity / assets, innovation and brand stretch, creative development and comms, packaging and design, and category analysis. We also work at high levels in business, government, healthcare, and charitable giving.
Brand positioning / equity / assets
To find the best way forward for your brand, tap into our positioning expertise, developed over many years of working in marketing and brand consultancy.
We may start with a knowledge / trends review, workshop ideas with you, follow up with consumer work (digital, F2F or both), then apply our knowledge and expertise to identify the best way forward. If defining / developing your brand equities / assets is part of the brief, semiotic and cultural analysis will add greater depth and insight.
Innovation / brand stretch
Innovate faster, more flexibly and more impactfully with our interactive / iterative innovation methods and clear, evidence-based recommendations.
For optimum effectiveness, we match method to task, from knowledge rewinds and trends analysis to ideation workshops, online communities and big F2F interactive workshops with you and consumers. We also often lead on concept creation.
Comms / creative development
Develop creative that is not just fresh, inspiring and impactful but also effective. Whether it’s early-stage concepts / territories, exploring alternative creative ideas or detailed fine-tuning, our backgrounds in advertising mean you have valuable expertise at your fingertips. We ‘mimic reality’ as far as possible for system 1 response and our ability to separate out strategy, creative idea and execution ensures clear, actionable optimisations.
Design / packaging
We deliver rich, directional insight to optimise product, pack or brand design, powered by previous roles in design and retail strategy. We often recommend using mixed methods to get a more rounded response, including integrated semiotics / cultural analysis.
Semiotics / cultural analysis
Get even more rounded understanding and concrete, easy-to-implement guidelines and guardrails for visual brand assets and comms using Lucid People’s unique ‘Double Helix’ method that seamlessly integrates qual with semiotics and cultural analysis. Ideal for projects with a strong visual dimension and / or cross-market application.
Category / behaviour analysis
Get under the skin of how people really perceive, engage and behave in your category, and benefit from our marketing expertise in identifying clear ‘rules of play’, drivers for success, and implications for your brand(s). Typically this involves individual, digital exploration of purchasing, consumption and attitudes followed by in person or online work to dig deeper.
HCP / C-suite / B2B
Gain sharp strategic insight with healthcare professionals or high-level / high net worth targets in business, government, academia and charitable giving. Our seniority gives us gravitas, meaning we’re taken seriously so interviewees engage better and reveal more.
Consumer Connect
Engage your team and get closer to your target customers with our flexible, interactive Consumer Connects programme. Choose from (or combine) training, store visits, interactive ‘meet your consumer’ sessions, workshops on implications and follow up reporting.
