Reflecting on the food and drink innovations we saw at the International Food & Drink Event (IFE) in London last week, four key themes were:
🍓 🍌 Indulgent fruit goodness
Pukpip whole banana on a stick dipped in dark or milk chocolate and freshly frozen, Patagonian Franui freshly frozen raspberries in two layers of chocolate and Dirty Cow’s ‘Hail Mary Berry’ 55% cocoa plant-based hand-made chocolate with real raspberries and strawberries
https://pukpip.com/
https://www.franui.store/
https://lnkd.in/eP6mHRpq
🥑 🦗 Snacks made with new, added-value ingredients
Yumma vegan puffs made with avocado powder and (for the more adventurous!) Saved puffs with cricket protein – more sustainable than meat, more digestible than pea protein and as much protein per pack as a whole egg
https://lnkd.in/eeE6vkHJ
https://savedfood.co.uk/
🥤 Functional water-based drinks
Fhirst from Belgium – ‘living soda’ with active cultures and chicory inulin to support immunity, brain and gut health
https://www.fhirst.com/
🍰 🥞 And a touch of nostalgic comfort (to balance all that ‘healthy stuff’!)
Sweetvision’s take on the sprinkle-cake, so well-loved from school days in the UK and with teenage-dream variants like Oreos, and Grandpa’s Cakes – little pieces of childhood in the form of rich juicy fruitcakes
https://lnkd.in/e5D6Kb8T
https://lnkd.in/eHEb_TBv
Maddy is Director of Lucid. She has been described as a ‘maestra’ with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising at Ogilvy and BBH and then worked at the Arts Council, English National Opera, AEA consulting and Stimulating World Research before setting up Lucid.