I found this on the beach. Fairy Liquid with 3d off
Yes, you read that right: 3d not 3p. It’s from around 1960, apparently. Over 60 years and still pretty much intact
If any of you lovely people need something to reinforce your resolve to encourage, develop or demand ever-more-sustainable packaging, perhaps this will help
Fairy Liquid bottles are not like this now, of course. We’ve all become acutely aware of the longevity of plastic in the environment and P&G, like many other manufacturers, has taken a number of steps to increase the sustainability of Fairy Liquid bottles (see below).
Along with Unilever, Reckitt and 13 other UK organisations, Procter & Gamble UK & Ireland also recently joined the first ever cross-sector collaboration to reduce greenhouse gas emissions: https://lnkd.in/ehm2NiXy
May this bottle act as a reminder to all of us never to let up the pace
#sustainability#packaging#LucidInsight
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If Google search is anything to go by, changes made by P&G to Fairy Liquid bottles include at least the following:
– switching to post-consumer recycled plastic
– some use of ocean plastic
– exploring use of bio-based plastics made from sugarcane and other plant-based sources
– reducing the weight of the bottles by around 30%
– designing bottles to reduce waste of the liquid itself
– designing bottles for easy recyclability
– making the labels and adhesives easier to remove
– reducing the number of components in the packaging
– working with suppliers, recyclers, NGOs, and other organisations to promote recycling and circularity
Maddy is Director of Lucid. She has been described as a ‘maestra’ with groups of people and is appreciated for her passion and commitment as well as the clarity of her strategic thinking, insight and expression. Maddy began her career in advertising at Ogilvy and BBH and then worked at the Arts Council, English National Opera, AEA consulting and Stimulating World Research before setting up Lucid.