A fresh external perspective on your existing data and insight is such a great start point for creating a safe space to challenge orthodoxies. An inspirational ‘Knowledge Review’ helps establish a shared language within the team for why you are where you are – a little bit of ‘rear view mirror’ is always useful before you pull into the future fast lane ;-). We often find evidence of overlooked assets and attributes that offer a springboard for a creative, credible shift away from what you’ve always done to something much more motivating and relevant for your audience. It’s often *just* a question of intellectual honesty about what you already know, and what it really means.
Rachel is a Lucid Associate, leading our innovation work. She’s a swift-minded, pragmatic strategist with a consultancy background. Rachel began her career in brand experience strategy, before moving into foresight with The Henley Centre/Futures consultancy. She then worked in marketing at The Body Shop and Zurich and was an Associate with Big Green Door and Brand Genetics before joining Lucid.