Close your eyes, and see

Close your eyes, and see

After a few weeks of comms insight groups, and more to come, we are like the proverbial pigs in s**t. In our zone. Doing what we love best.

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Do you mean agile or do you mean Agile?

Do you mean agile or do you mean Agile?

There’s a lot of talk about agile working these days (especially as we’ve all had to be very nimble since lockdown).

But there’s agile and there’s Agile. 

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7 months on, 7 great things

7 months on, 7 great things

7 months on from lockdown 1 and the mad dash to make everything virtual overnight, as we head into lockdown 2 we find ourselves settled in a ‘new normal’ of online qual. 

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Is sustainable packaging a selling point?

Is sustainable packaging a selling point?

To say that sustainable packaging comes up a lot in our work these days would be an understatement

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How to bypass the ‘thought police’​

How to bypass the ‘thought police’​

The other day, a client was commenting on the techniques we use at Lucid to get people to drop their guard and give us their true, un-thought-through reactions to things

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The tyranny of social media

The tyranny of social media

‘It’s like another job. Another bl**dy thing to do. Keeping up with all my social media, it’s a massive pressure’

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Learning from how the USC/L.A. Times ‘Daybreak Poll’ got it right

Learning from how the USC/L.A. Times ‘Daybreak Poll’ got it right

In amongst all the post-US-election debate around whether we can trust opinion polls any more, one thing is striking:

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Millennials and the pull of home

Millennials and the pull of home

We’re often told that the age group known as Millennials favours experiences over things. Queries about lumping everyone 18 – 30-something together aside, we do see evidence of this in our own research.

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Is ‘aspirational’ marketing dead?

Is ‘aspirational’ marketing dead?

OK, I admit, I wrote that headline to get your attention But it is only partly a ruse. I really am wondering about the role of the ‘aspirational’ in marketing and advertising. And here’s why:

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Are ‘grumpy old men’ actually grumpy?

Are ‘grumpy old men’ actually grumpy?

Lucid recently did our own research to follow up on non-brand-specific things we’d been starting to hear in research for clients, and wanted to explore further Men 55+ were a key part of our sample, and it was a real eye-opener.

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Millennials vs Boomers – are they really so different?

Millennials vs Boomers – are they really so different?

Thanks to their digital mastery, Millennials are the most communicative generation in history. And almost as much time seems to be spent in the brand world communicating about Millennials.

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7 ways to engage better with women in comms

7 ways to engage better with women in comms

We’re finding that when we speak to women – of all ages – there is a strong sense that branded comms have not caught up with the changes in their lives and attitudes, and often don’t feel like they are ‘speaking to me’ Here are 7 ways to engage more effectively with women through comms, regardless of medium:

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Using movement to get more from people

Using movement to get more from people

Finding out what people think or how they feel about their lives, the brands they interact with and the ideas we share with them is what our work is all about. But people don’t always find it easy to know (or express) what they think and feel. Our experience has taught us that one of the most effective ways to help get round this is to stop the talk and ask people to move.

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It’s all a bit Sneetches:

It’s all a bit Sneetches:

Not a day goes by when we don’t hear someone in the insight world claiming qual is dead and it’s all about Big Data and behavioural economics, or semiotics is the new black or all these things lack the depth and emotional insight you get from being face to face, so groups and workshops are still the answer and if they’re co-creative, even better. If you grew up with Dr Seuss you’ll understand what we mean when we say: don’t you think it’s all getting a bit Sneetches?

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We’re all in the driving seat now

We’re all in the driving seat now

People have been saying for a while now that it’s time to stop using the term ‘consumer’ because it’s a poor reflection of the way people interact with brands  

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Is Big Data a ‘nonsense’?

Is Big Data a ‘nonsense’?

Anyone who’s had the good fortune to work with Sir John Hegarty will agree that what’s so brilliant about him is how he manages to be one of the greatest creative leaders the ad industry has known without ever going all precious or wafty about it.

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