Communication
Views
We learn a lot about people, obviously, in the work we do. And about brands; how they function and what moves them further. Here we share views from and about the people we meet and thoughts about brands and marketing.
The beauty of a face to face debrief
We have recently been asked to debrief findings face to face which is a pretty rare occurrence in these post Covid days, when the default post
Bet you don’t know the half of it
Some recent conversations brought home to us that not everyone knows the full range of what Lucid offers. Nowhere near, in fact. Bit of a shocker….
Using neuroscience to get more from people with movement
When clients experience us working not just face-to-face but also in-the-room in workshops and groups, they’re often curious about why we use the movement-based exercises that we have
The Lucid way to smarter, better international research
Chatting with a client recently, we discovered they didn’t realise we ‘do’ international research, so we thought we’d share what we offer and why clients tell
Finding direction for the modern male
With some prominent alpha males (I’m sure you know who I mean) coming under fire for undesirable forms of old-school ‘male bravado’ – not to mention outright
In praise of mixed methods
A few weeks ago, I wrote about how all qual methods have different pros/cons and different people give of their best in different settings. This is