In amongst all the post-US-election debate around whether we can trust opinion polls any more, one thing is striking:
Thanks to their digital mastery, Millennials are the most communicative generation in history. And almost as much time seems to be spent in the brand world communicating about Millennials.
We’re finding that when we speak to women – of all ages – there is a strong sense that branded comms have not caught up with the changes in their lives and attitudes, and often don’t feel like they are ‘speaking to me’ Here are 7 ways to engage more effectively with women through comms, regardless of medium:
Finding out what people think or how they feel about their lives, the brands they interact with and the ideas we share with them is what our work is all about. But people don’t always find it easy to know (or express) what they think and feel. Our experience has taught us that one of the most effective ways to help get round this is to stop the talk and ask people to move.
Not a day goes by when we don’t hear someone in the insight world claiming qual is dead and it’s all about Big Data and behavioural economics, or semiotics is the new black or all these things lack the depth and emotional insight you get from being face to face, so groups and workshops are still the answer and if they’re co-creative, even better. If you grew up with Dr Seuss you’ll understand what we mean when we say: don’t you think it’s all getting a bit Sneetches?