After a few weeks of comms insight groups, and more to come, we are like the proverbial pigs in s**t. In our zone. Doing what we love best.

There’s a lot of talk about agile working these days (especially as we’ve all had to be very nimble since lockdown).

But there’s agile and there’s Agile. 

7 months on from lockdown 1 and the mad dash to make everything virtual overnight, as we head into lockdown 2 we find ourselves settled in a ‘new normal’ of online qual. 

To say that sustainable packaging comes up a lot in our work these days would be an understatement

The other day, a client was commenting on the techniques we use at Lucid to get people to drop their guard and give us their true, un-thought-through reactions to things

‘It’s like another job. Another bl**dy thing to do. Keeping up with all my social media, it’s a massive pressure’

In amongst all the post-US-election debate around whether we can trust opinion polls any more, one thing is striking:

We’re often told that the age group known as Millennials favours experiences over things. Queries about lumping everyone 18 – 30-something together aside, we do see evidence of this in our own research.