I saw this image and it reminded me of what it’s like, sometimes, on a research project. Every group is a little (or a lot) different, people in the back room are confused, panic starts to set in

We’ve been having lots of conversations lately about how the education system fails too many young people because it expects everyone to operate in the same way. One of the few benefits of lockdown was to highlight this, and we know of several young people who have stepped out of the mainstream to learn in a way that better matches who they are, and what they need.

This post comes to you with warmest wishes for 2022 from all at Lucid.

Because we strongly believe that creativity really matters (and we’re not just saying that) and because child food poverty is a travesty, we are sponsoring a year of CHOMP at Fabrica. 

After a few weeks of comms insight groups, and more to come, we are like the proverbial pigs in s**t. In our zone. Doing what we love best.

There’s a lot of talk about agile working these days (especially as we’ve all had to be very nimble since lockdown).

But there’s agile and there’s Agile. 

7 months on from lockdown 1 and the mad dash to make everything virtual overnight, as we head into lockdown 2 we find ourselves settled in a ‘new normal’ of online qual. 

To say that sustainable packaging comes up a lot in our work these days would be an understatement

The other day, a client was commenting on the techniques we use at Lucid to get people to drop their guard and give us their true, un-thought-through reactions to things

‘It’s like another job. Another bl**dy thing to do. Keeping up with all my social media, it’s a massive pressure’

In amongst all the post-US-election debate around whether we can trust opinion polls any more, one thing is striking:

We’re often told that the age group known as Millennials favours experiences over things. Queries about lumping everyone 18 – 30-something together aside, we do see evidence of this in our own research.