‘It’s like another job. Another bl**dy thing to do. Keeping up with all my social media, it’s a massive pressure’
In amongst all the post-US-election debate around whether we can trust opinion polls any more, one thing is striking:
We’re often told that the age group known as Millennials favours experiences over things. Queries about lumping everyone 18 – 30-something together aside, we do see evidence of this in our own research.