To say that sustainable packaging comes up a lot in our work these days would be an understatement
The other day, a client was commenting on the techniques we use at Lucid to get people to drop their guard and give us their true, un-thought-through reactions to things
‘It’s like another job. Another bl**dy thing to do. Keeping up with all my social media, it’s a massive pressure’
In amongst all the post-US-election debate around whether we can trust opinion polls any more, one thing is striking:
We’re often told that the age group known as Millennials favours experiences over things. Queries about lumping everyone 18 – 30-something together aside, we do see evidence of this in our own research.