7 months on from lockdown 1 and the mad dash to make everything virtual overnight, as we head into lockdown 2 we find ourselves settled in a ‘new normal’ of online qual.
To say that sustainable packaging comes up a lot in our work these days would be an understatement
‘It’s like another job. Another bl**dy thing to do. Keeping up with all my social media, it’s a massive pressure’
In amongst all the post-US-election debate around whether we can trust opinion polls any more, one thing is striking:
We’re often told that the age group known as Millennials favours experiences over things. Queries about lumping everyone 18 – 30-something together aside, we do see evidence of this in our own research.