I saw this image and it reminded me of what it’s like, sometimes, on a research project. Every group is a little (or a lot) different, people in the back room are confused, panic starts to set in
We’ve been having lots of conversations lately about how the education system fails too many young people because it expects everyone to operate in the same way. One of the few benefits of lockdown was to highlight this, and we know of several young people who have stepped out of the mainstream to learn in a way that better matches who they are, and what they need.
This post comes to you with warmest wishes for 2022 from all at Lucid.
Because we strongly believe that creativity really matters (and we’re not just saying that) and because child food poverty is a travesty, we are sponsoring a year of CHOMP at Fabrica.
After a few weeks of comms insight groups, and more to come, we are like the proverbial pigs in s**t. In our zone. Doing what we love best.
7 months on from lockdown 1 and the mad dash to make everything virtual overnight, as we head into lockdown 2 we find ourselves settled in a ‘new normal’ of online qual.